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Home Case Studies International Trucks and Engine Corporation

case study

International Truck and Engine Corporation Web site

After a prototype truck at a national show was wildly received and International Truck's decision to launch it as an official product line, a website was needed in short order to promote the new CXT truck to a new consumer audience.  

As a result a website was completely designed and developed in 3 weeks which resulted in:

  • Over 35,000 unique visitors (with a return rate of 14%)
  • Over 200 leads in one week (with 49% expressing an intent to buy, which was 18x the normal rate)
International Trucks

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