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Carlson Wagonlit Travel

Written by ADCo Creative on . Posted in Case Studies.

Case Study

With the growing popularity of online travel sites such as Orbitz and Expedia, Carlson Wagonlit Travel, knew it needed get into the game in the online space.  However, CWT recognized that it needed to do it in a way that wouldn’t alienate its traditional travel agent community. This hybrid approach helped solidify CWT’s unique brand positioning. 

Less than a year later CWT:

  • Successfully launched a completely new site based on its newly established Interactive Strategy, with particular attention paid to each of its target audiences.

  • Booked more online reservations in the two months after launch than in the entire previous year.

  • Cwt 1

    Cwt 1

    The home page provides a booking panel for those that want to book online as well as a photo of an agent for those who would like to speak to a traditional travel agent.

  • Cwt 2

    Cwt 2

    The home page provides a booking panel for those that want to book online as well as a photo of an agent for those who would like to speak to a traditional travel agent.

  • Cwt 3

    Cwt 3

    An interactive trip planner allows visitors to see trip options based on travel dates – locations of interest – type of trip – budget or duration.

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    Cwt 4

    Destinations are featured with rich information and photography.

  • Cwt 5

    Cwt 5

    Destinations are featured with rich information and photography.

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Radisson Seven Seas Cruises

Written by ADCo Creative on . Posted in Case Studies.

Case Study

In 2002, Radisson Seven Seas Cruises decided to overhaul its website in order to:

  • Create an improved online experience that conveys the luxury aspects of the brand.

  • Provide customers information and online tools that help them research and plan cruises via the website.

The site was launched on-time, on-budget and on-scope with the following results:

  • 70% increase in traffic

  • 73% increase in leads

  • Site awarded “Best in Show” Adrian Awards 2003

  • Sas1

    Sas1

    Here is the home page.

  • Sas2

    Sas2

    The home page main image rotates to offer a variety of visuals and engagment copy.

  • Sas3

    Sas3

    The home page main image rotates to offer a variety of visuals and engagment copy.

  • Sas4

    Sas4

    The Plan a Cruise page allows visitors to search by location – sailing date – number of days or ship.

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    Sas5

    Cruises that match the search criteria are displayed for easy browsing.

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    Sas6

    Visitors can drill down into individual cruises to see the specific itnerary and other cruising details.

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    Sas7

    Visitors interested in learning about the entire fleet can visit the Ships section.

  • Sas8

    Sas8

    Visitors can drill down to learn all about a specific ship.

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    Sas9

    Visitors can take a virtual interactive tour of the ship.

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    Sas10

    Visitors can look at cabin options.

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    Sas11

    Visitors can look at deck options.

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    Sas12

    Visitors can see cabin options by deck.

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    Sas13

    Visitors can see the specifics of a certain cabin type including on which decks the cabin is available.

  • Sas14

    Sas14

    Visitors can view the various Spotlight Cruises based on themes.

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    Sas15

    Visitors can research the many World Cruise options.

  • Sas16

    Sas16

    Visitors can learn about the Seven Seas Society loyalty program.

  • Sas17

    Sas17

    Visitors can create a profile page to manage their cruise research and see options that match their favorite ship or destinations.

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Radisson Hotels & Resorts

Written by ADCo Creative on . Posted in Case Studies.

Case Study

Carlson Hotels overhauled all five of its brand websites (Radisson Hotels & Resorts, Country Inns & Suites, Park Inn, Park Plaza and Regent Hotels International) by implementing a common set of best-in-class online features across the sites, while still providing each brand with its own look and feel. The result was a huge success with the Radisson Hotels & Resorts site received the following awards:

  • 1st hotel site to offer online booking capability

  • 1st hotel site to offer online check in capability

  • #1 Overall Hotel Website, 2000 by Gomez

  • #1 in Relationship Services, 2000 by Gomez

  • #1 in Business Guest Services, 2000 by Gomez

  • Golden Click Web Award, 2003 by HSMAI

  • Platinum Award, 2004 Adrian Awards

  • Chw1

    Chw1

    The Radisson home page features a booking panel (left) and branding space (center) and promotional area (right).

  • Chw2

    Chw2

    The Country Inns and Suites homepage has the same layout but with its own look and feel.

  • Chw3

    Chw3

    The Park Inn homepage has the same layout but with its own look and feel.

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    Chw4

    The Park Plaza homepage has the same layout but with its own look and feel.

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    Chw5

    Here is a regional version of the Radisson site with shared online features and similar layout.

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    Chw6

    The Guest Access page allows guests to see upcoming reservations and their point balances as well as special offers that match stated preferences.

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