Case Study
Radisson Seven Seas Cruises
In 2002, Radisson Seven Seas Cruises decided to overhaul its website in order to:
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Create an improved online experience that conveys the luxury aspects of the brand.
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Provide customers information and online tools that help them research and plan cruises via the website.
The site was launched on-time, on-budget and on-scope with the following results:
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70% increase in traffic
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73% increase in leads
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Site awarded “Best in Show” Adrian Awards 2003
![Sas1](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas1.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=1036c416)
Here is the home page.
![Sas2](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas2.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=699bbf1e)
The home page main image rotates to offer a variety of visuals and engagment copy.
![Sas3](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas3.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=b74386a9)
The home page main image rotates to offer a variety of visuals and engagment copy.
![Sas4](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas4.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=65ec94df)
The Plan a Cruise page allows visitors to search by location – sailing date – number of days or ship.
![Sas5](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas5.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=5678cd4f)
Cruises that match the search criteria are displayed for easy browsing.
![Sas6](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas6.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=1d8e63c1)
Visitors can drill down into individual cruises to see the specific itnerary and other cruising details.
![Sas7](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas7.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=42803ddd)
Visitors interested in learning about the entire fleet can visit the Ships section.
![Sas8](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas8.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=42248bde)
Visitors can drill down to learn all about a specific ship.
![Sas9](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas9.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=1c8ce47f)
Visitors can take a virtual interactive tour of the ship.
![Sas10](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas10.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=c0d0be8f)
Visitors can look at cabin options.
![Sas11](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas11.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=8862a633)
Visitors can look at deck options.
![Sas12](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas12.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=7f455b21)
Visitors can see cabin options by deck.
![Sas13](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas13.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=5c2a8a97)
Visitors can see the specifics of a certain cabin type including on which decks the cabin is available.
![Sas14](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas14.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=3a4fa73e)
Visitors can view the various Spotlight Cruises based on themes.
![Sas15](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas15.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=7ad1c820)
Visitors can research the many World Cruise options.
![Sas16](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas16.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=0c1e81ef)
Visitors can learn about the Seven Seas Society loyalty program.
![Sas17](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Fsas17.jpg%22%2C%22thumbnail%22%3A%22640%2C460%2C%22%7D&hash=24880f0e)
Visitors can create a profile page to manage their cruise research and see options that match their favorite ship or destinations.