
Case Study
Radisson Seven Seas Cruises
In 2002, Radisson Seven Seas Cruises decided to overhaul its website in order to:
- Create an improved online experience that conveys the luxury aspects of the brand
- Provide customers information and online tools that help them research and plan cruises via the website.
The site was launched on-time, on-budget and on-scope with the following results:
- 70% increase in traffic
- 73% increase in leads
- Site awarded “Best in Show” Adrian Awards 2003
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Here is the home page.
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The home page main image rotates to offer a variety of visuals and engagment copy.
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The home page main image rotates to offer a variety of visuals and engagment copy.
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The Plan a Cruise page allows visitors to search by location – sailing date – number of days or ship.
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Cruises that match the search criteria are displayed for easy browsing.
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Visitors can drill down into individual cruises to see the specific itnerary and other cruising details.
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Visitors interested in learning about the entire fleet can visit the Ships section.
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Visitors can drill down to learn all about a specific ship.
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Visitors can take a virtual interactive tour of the ship.
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Visitors can look at cabin options.
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Visitors can look at deck options.
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Visitors can see cabin options by deck.
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Visitors can see the specifics of a certiain cabin type including on which decks the cabin is available.
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Visitors can view the various Spotlight Cruises based on themes.
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Visitors can research the many World Cruise options.
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Visitors can learn about the Seven Seas Society loyalty program.
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Visitors can create a profile page to manage their cruise research and see options that match their favorite ship or destinations.