Case Study

Radisson Seven Seas Cruises

In 2002, Radisson Seven Seas Cruises decided to overhaul its website in order to:

Create an improved online experience that conveys the luxury aspects of the brand.
Provide customers information and online tools that help them research and plan cruises via the website.

The site was launched on-time, on-budget and on-scope with the following results:

Here is the home page.
The home page main image rotates to offer a variety of visuals and engagment copy.
The home page main image rotates to offer a variety of visuals and engagment copy.
The Plan a Cruise page allows visitors to search by location – sailing date – number of days or ship.
Cruises that match the search criteria are displayed for easy browsing.
Visitors can drill down into individual cruises to see the specific itnerary and other cruising details.
Visitors interested in learning about the entire fleet can visit the Ships section.
Visitors can drill down to learn all about a specific ship.
Visitors can take a virtual interactive tour of the ship.
Visitors can look at cabin options.
Visitors can look at deck options.
Visitors can see cabin options by deck.
Visitors can see the specifics of a certain cabin type including on which decks the cabin is available.
Visitors can view the various Spotlight Cruises based on themes.
Visitors can research the many World Cruise options.
Visitors can learn about the Seven Seas Society loyalty program.
Visitors can create a profile page to manage their cruise research and see options that match their favorite ship or destinations.