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Case Study

Radisson Seven Seas Cruises

In 2002, Radisson Seven Seas Cruises decided to overhaul its website in order to:

  • Create an improved online experience that conveys the luxury aspects of the brand.

  • Provide customers information and online tools that help them research and plan cruises via the website.

The site was launched on-time, on-budget and on-scope with the following results:

  • 70% increase in traffic

  • 73% increase in leads

  • Site awarded “Best in Show” Adrian Awards 2003

  • Sas1

    Here is the home page.

  • Sas2

    The home page main image rotates to offer a variety of visuals and engagment copy.

  • Sas3

    The home page main image rotates to offer a variety of visuals and engagment copy.

  • Sas4

    The Plan a Cruise page allows visitors to search by location – sailing date – number of days or ship.

  • Sas5

    Cruises that match the search criteria are displayed for easy browsing.

  • Sas6

    Visitors can drill down into individual cruises to see the specific itnerary and other cruising details.

  • Sas7

    Visitors interested in learning about the entire fleet can visit the Ships section.

  • Sas8

    Visitors can drill down to learn all about a specific ship.

  • Sas9

    Visitors can take a virtual interactive tour of the ship.

  • Sas10

    Visitors can look at cabin options.

  • Sas11

    Visitors can look at deck options.

  • Sas12

    Visitors can see cabin options by deck.

  • Sas13

    Visitors can see the specifics of a certain cabin type including on which decks the cabin is available.

  • Sas14

    Visitors can view the various Spotlight Cruises based on themes.

  • Sas15

    Visitors can research the many World Cruise options.

  • Sas16

    Visitors can learn about the Seven Seas Society loyalty program.

  • Sas17

    Visitors can create a profile page to manage their cruise research and see options that match their favorite ship or destinations.

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