
Case Study
Caribou Coffee Redesign
In April, 2010, Caribou Coffee relaunched its website to promote and support its new brand identity. In addition to a whole new look and feel, the site features more interactive functionality such as the ability for customers to:
- Tell Caribou “what they stay awake for”
- Rate and comment on coffees
- Ask questions via the Roastmasters Blog
- Take the Coffee Recommender quiz
-
Home page features the brand identity of Caribou Coffee.
-
Home page Flash allows users to see multiple messages.
-
Home page allows customers to submit what they stay awake for.
-
The About Our Coffee page provide better visibility to the Roastmasters Blog.
-
The Our Coffees page offers customers the ability to rate a coffee or review comments from other customers.
-
This page features improved photography and copy about the Quality Advantage of Caribou Coffee.
-
This page features improved photography and copy about the Quality Advantage of Caribou Coffee.
-
The Roastmasters Blog provides an interactive dialog between our customers and our Roastmasters.
-
The Coffee Recommender provides an interactive way for customers to learn what coffees they will like best by answering some fun questions.
-
The Menu page features all drinks available in store as well as the featured drink.
-
-
The Shop Online page showcases all items available online.
-
Customers can order coffee in a variety of sizes and grinds with access to customer reviews.
-
The Store Locator has been improved to make it easier for customers to find the nearest Caribou location.
-
The Careers page provides information for all positions at the corporate office or in the field.
-
Those interested in working in a store location can see what is expected and apply online.