Case Study

Caribou Coffee Redesign

In April, 2010, Caribou Coffee relaunched its website to promote and support its new brand identity. In addition to a whole new look and feel, the site features more interactive functionality such as the ability for customers to:

  • Tell Caribou “what they stay awake for”
  • Rate and comment on coffees
  • Ask questions via the Roastmasters Blog
  • Take the Coffee Recommender quiz
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    Home page features the brand identity of Caribou Coffee.

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    Home page Flash allows users to see multiple messages.

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    Home page allows customers to submit what they stay awake for.

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    The About Our Coffee page provide better visibility to the Roastmasters Blog.

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    The Our Coffees page offers customers the ability to rate a coffee or review comments from other customers.

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    This page features improved photography and copy about the Quality Advantage of Caribou Coffee.

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    This page features improved photography and copy about the Quality Advantage of Caribou Coffee.

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    The Roastmasters Blog provides an interactive dialog between our customers and our Roastmasters.

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    The Coffee Recommender provides an interactive way for customers to learn what coffees they will like best by answering some fun questions.

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    The Menu page features all drinks available in store as well as the featured drink.

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    The Shop Online page showcases all items available online.

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    Customers can order coffee in a variety of sizes and grinds with access to customer reviews.

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    The Store Locator has been improved to make it easier for customers to find the nearest Caribou location.

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    The Careers page provides information for all positions at the corporate office or in the field.

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    Those interested in working in a store location can see what is expected and apply online.

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