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Case Study

Carlson Wagonlit Travel

With the growing popularity of online travel sites such as Orbitz and Expedia, Carlson Wagonlit Travel, knew it needed get into the game in the online space.  However, CWT recognized that it needed to do it in a way that wouldn’t alienate its traditional travel agent community. This hybrid approach helped solidify CWT’s unique brand positioning. 

Less than a year later CWT:

  • Successfully launched a completely new site based on its newly established Interactive Strategy, with particular attention paid to each of its target audiences.

  • Booked more online reservations in the two months after launch than in the entire previous year.

  • Cwt 1

    The home page provides a booking panel for those that want to book online as well as a photo of an agent for those who would like to speak to a traditional travel agent.

  • Cwt 2

    The home page provides a booking panel for those that want to book online as well as a photo of an agent for those who would like to speak to a traditional travel agent.

  • Cwt 3

    An interactive trip planner allows visitors to see trip options based on travel dates – locations of interest – type of trip – budget or duration.

  • Cwt 4

    Destinations are featured with rich information and photography.

  • Cwt 5

    Destinations are featured with rich information and photography.

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