Case Study
International Truck
After a prototype truck at a national show was wildly received and International Truck’s decision to launch it as an official product line, a website was needed in short order to promote the new CXT truck to a new consumer audience.
As a result a website was completely designed and developed in 3 weeks which resulted in:
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Over 35,000 unique visitors (with a return rate of 14%)
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Over 200 leads in one week (with 49% expressing an intent to buy, which was 18x the normal rate)
![International 1](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Finternational-truck-1.jpg%22%2C%22thumbnail%22%3A%22640%2C%2C%22%7D&hash=cfc015e2)
Here is the landing page for the CXT – Commercial Extreme Truck website.
![International 2](/wp-content/themes/yootheme/cache/42/international-truck-2-4244ccef.jpeg)
Here is the gallery page that shows the CXT in action.
![International 3](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Finternational-truck-3.jpg%22%2C%22thumbnail%22%3A%22640%2C%2C%22%7D&hash=27fd996a)
A specification page provides consumers with all the information needed to make a buying decision including a virtual tour.
![International 4](https://milesinteractive.com/wp-admin/admin-ajax.php?action=kernel&p=image&src=%7B%22file%22%3A%22wp-content%2Fuploads%2Finternational-truck-4.jpg%22%2C%22thumbnail%22%3A%22640%2C%2C%22%7D&hash=1b5e6682)
A specification sheet for the MXT – Military Extreme Truck is also provided to those interested in a military version.