Case Study
International Truck
After a prototype truck at a national show was wildly received and International Truck’s decision to launch it as an official product line, a website was needed in short order to promote the new CXT truck to a new consumer audience.
As a result a website was completely designed and developed in 3 weeks which resulted in:
-
Over 35,000 unique visitors (with a return rate of 14%)
-
Over 200 leads in one week (with 49% expressing an intent to buy, which was 18x the normal rate)
Here is the landing page for the CXT – Commercial Extreme Truck website.
Here is the gallery page that shows the CXT in action.
A specification page provides consumers with all the information needed to make a buying decision including a virtual tour.
A specification sheet for the MXT – Military Extreme Truck is also provided to those interested in a military version.