Case Study
Radisson Hotels & Resorts
Carlson Hotels overhauled all five of its brand websites (Radisson Hotels & Resorts, Country Inns & Suites, Park Inn, Park Plaza and Regent Hotels International) by implementing a common set of best-in-class online features across the sites, while still providing each brand with its own look and feel. The result was a huge success with the Radisson Hotels & Resorts site received the following awards:
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1st hotel site to offer online booking capability
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1st hotel site to offer online check in capability
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#1 Overall Hotel Website, 2000 by Gomez
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#1 in Relationship Services, 2000 by Gomez
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#1 in Business Guest Services, 2000 by Gomez
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Golden Click Web Award, 2003 by HSMAI
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Platinum Award, 2004 Adrian Awards
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The Radisson home page features a booking panel (left) and branding space (center) and promotional area (right).
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The Country Inns and Suites homepage has the same layout but with its own look and feel.
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The Park Inn homepage has the same layout but with its own look and feel.
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The Park Plaza homepage has the same layout but with its own look and feel.
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Here is a regional version of the Radisson site with shared online features and similar layout.
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The Guest Access page allows guests to see upcoming reservations and their point balances as well as special offers that match stated preferences.