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Case Study

Radisson Hotels & Resorts

Carlson Hotels overhauled all five of its brand websites (Radisson Hotels & Resorts, Country Inns & Suites, Park Inn, Park Plaza and Regent Hotels International) by implementing a common set of best-in-class online features across the sites, while still providing each brand with its own look and feel. The result was a huge success with the Radisson Hotels & Resorts site received the following awards:

  • 1st hotel site to offer online booking capability

  • 1st hotel site to offer online check in capability

  • #1 Overall Hotel Website, 2000 by Gomez

  • #1 in Relationship Services, 2000 by Gomez

  • #1 in Business Guest Services, 2000 by Gomez

  • Golden Click Web Award, 2003 by HSMAI

  • Platinum Award, 2004 Adrian Awards

Chw1

The Radisson home page features a booking panel (left) and branding space (center) and promotional area (right).

Chw2

The Country Inns and Suites homepage has the same layout but with its own look and feel.

Chw3

The Park Inn homepage has the same layout but with its own look and feel.

Chw4

The Park Plaza homepage has the same layout but with its own look and feel.

Chw5

Here is a regional version of the Radisson site with shared online features and similar layout.

Chw6

The Guest Access page allows guests to see upcoming reservations and their point balances as well as special offers that match stated preferences.

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