Case Study

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  TitleIX Home

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  TitleIX AboutT9

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  TitleIX T9 Honorees

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  TitleIX ChampTour

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  TitleIX CelebrationSchedule

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  TitleIX FeaturedAttractions

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  TitleIX Newsroom

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  TitleIX Volunteers

Related Case Studies

Case Study

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  MNSE Homepage

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  MNSE Events

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  MNSE WFF

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  MNSE MLS All Star Game

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  MNSE Swimming And Diving

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  MNSE MFrozen4

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  MNSE WFrozen4

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  MNSE SpecialOlympics

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  MNSE RyderCup

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  MNSE Newsroom

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  MNSE CaseStudies

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  MNSE TrackRecord

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  MNSE VolunteerOpportunities

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  MNSE PlanYourVisit

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Case Study

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  Famous Daves Slide 1

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  Famous Daves Slide 2

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  Famous Daves Slide 3

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  Famous Daves Slide 4

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  Famous Daves Slide 5

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  Famous Daves Slide 7

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  Famous Daves Slide 8

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  Famous Daves Slide 9

Related Case Studies

Case Study

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  Caribou Coffee Redesign3 Slide1

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  Caribou Coffee Redesign3 Slide2

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  Caribou Coffee Redesign3 Slide3

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  Caribou Coffee Redesign3 Slide4

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  Caribou Coffee Redesign3 Slide5

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  Caribou Coffee Redesign3 Slide6

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  Caribou Coffee Redesign3 Slide7

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  Caribou Coffee Redesign3 Slide8

Related Case Studies

Case Study

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  Sun Country Airlines Slide1

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  Sun Country Airlines Slide2

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  Sun Country Airlines Slide3

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  Sun Country Airlines Slide4

Related Case Studies

Case Study

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  UMAA Slide01

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  UMAA Slide02

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  UMAA Slide03

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  UMAA Slide04

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  UMAA Slide05

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  UMAA Slide06

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  UMAA Slide14

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  UMAA Slide15

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  UMAA Slide16

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  UMAA Slide17

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  UMAA Slide18

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  UMAA Slide19

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  UMAA Slide20

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  UMAA Slide21

Related Case Studies

Case Study

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  Mn Super Bowl LII Slide01

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  Mn Super Bowl LII Slide02

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  Mn Super Bowl LII Slide03

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  Mn Super Bowl LII Slide04

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  Mn Super Bowl LII Slide05

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  Mn Super Bowl LII Slide06

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  Mn Super Bowl LII Slide07

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  Mn Super Bowl LII Slide08

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  Mn Super Bowl LII Slide09

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  Mn Super Bowl LII Slide10

Related Case Studies

Case Study

• Catered to the specific needs of its key target audiences
  – Leisure travelers
  – Business travelers
  – Group/Meeting Planners

• Engaged these audiences in a way that reinforced the value proposition of Bloomington as a premier destination.

• Offered a unique online experience by following best practices in user centered design.

• Offered publishing tools to make the site content more relevant and less costly to maintain.

Visitor Goal

• 492% increase in email sign-ups/site registrations

• 12% increase in site visits

• 18% increase in organic site search (due to improved site content)

Business Goal

• 492% increase in email sign-ups/site registrations

• 12% increase in site visits

• 18% increase in organic site search (due to improved site content)

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  Destination Bloomington 1

  Home page features Flash animation that presents multiple messages to site visitors.

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  Destination Bloomington 2

  Home page features the Mall of America.

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  Destination Bloomington 3

  Home page features great deals in Bloomington.

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  Destination Bloomington 4

  Home page features timely promotions.

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  Destination Bloomington 5

  Site offers a dedicated sections for target audiences such as meeting planners.

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  Destination Bloomington 6

  Site offers a dedicated section for business travelers.

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  Destination Bloomington 7

  Site offers a dedicated section for leisure travelers.

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  Destination Bloomington 8

  Site offers a dedicated section for International travelers.

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  Destination Bloomington 9

  Site offers a dedicated section for wedding planners.

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  Destination Bloomington 10

  Site offers a dedicated section for sport event planners.

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  Destination Bloomington 11

  Site offers a variety of information about why Bloomington is such a great destination.

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  Destination Bloomington 12

  Site offers extensive information about the Mall of America.

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  Destination Bloomington 13

  Sample itineraries help visitors make the most of their stay in Bloomington.

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  Destination Bloomington 14

  An interactive guide allows visitors to search activities and attractions by type and location.

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  Destination Bloomington 15

  An interactive guide allows visitors to search nightlife by type and location.

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  Destination Bloomington 16

  An interactive guide allows visitors to search restaurants by type and location.

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  Destination Bloomington 17

  A Deals and Getaways section helps visitors find the best deals in town.

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  Destination Bloomington 18

  An Events section makes sure that visitors know what’s happening to make the most of their visit.

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  Destination Bloomington 19

  Maps and Transportation.

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  Destination Bloomington 20

  The Hotels section allows visitors to search and compare hotels easily from one page.

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  Destination Bloomington 21

  Hotels also be compared based on location on a map.

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  Destination Bloomington 22

  Visitors can research individual properties in detail to find the best choice for their travel needs.

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  Destination Bloomington 23

  Visitors can also view photos of hotels to help them choose the hotel that is best for them.

Related Case Studies

Case Study

• Over 35,000 unique visitors (with a return rate of 14%)

• Over 200 leads in one week (with 49% expressing an intent to buy, which was 18x the normal rate)

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  International 1

  Here is the landing page for the CXT – Commercial Extreme Truck website.

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  International 2

  Here is the gallery page that shows the CXT in action.

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  International 3

  A specification page provides consumers with all the information needed to make a buying decision including a virtual tour.

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  International 4

  A specification sheet for the MXT – Military Extreme Truck is also provided to those interested in a military version.

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