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MN Sports and Events

Case Study

  • MNSE Homepage

    MNSE Homepage

  • MNSE Events

    MNSE Events

  • MNSE WFF

    MNSE WFF

  • MNSE MLS All Star Game

    MNSE MLS All Star Game

  • MNSE Swimming And Diving

    MNSE Swimming And Diving

  • MNSE MFrozen4

    MNSE MFrozen4

  • MNSE WFrozen4

    MNSE WFrozen4

  • MNSE SpecialOlympics

    MNSE SpecialOlympics

  • MNSE RyderCup

    MNSE RyderCup

  • MNSE Newsroom

    MNSE Newsroom

  • MNSE CaseStudies

    MNSE CaseStudies

  • MNSE TrackRecord

    MNSE TrackRecord

  • MNSE VolunteerOpportunities

    MNSE VolunteerOpportunities

  • MNSE PlanYourVisit

    MNSE PlanYourVisit

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Famous Dave’s

Case Study

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    Famous Daves Slide 1

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    Famous Daves Slide 2

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    Famous Daves Slide 3

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    Famous Daves Slide 4

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    Famous Daves Slide 5

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    Famous Daves Slide 7

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    Famous Daves Slide 8

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    Famous Daves Slide 9

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Caribou Coffee Redesign

Case Study

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    Caribou Coffee Redesign3 Slide1

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    Caribou Coffee Redesign3 Slide2

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    Caribou Coffee Redesign3 Slide3

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    Caribou Coffee Redesign3 Slide4

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    Caribou Coffee Redesign3 Slide5

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    Caribou Coffee Redesign3 Slide6

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    Caribou Coffee Redesign3 Slide7

  • Caribou Coffee Redesign3 Slide8

    Caribou Coffee Redesign3 Slide8

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University of Minnesota Alumni Association

Case Study

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    UMAA Slide01

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    UMAA Slide02

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    UMAA Slide03

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    UMAA Slide04

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    UMAA Slide05

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    UMAA Slide06

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    UMAA Slide07

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    UMAA Slide08

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    UMAA Slide10

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    UMAA Slide11

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    UMAA Slide12

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    UMAA Slide13

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    UMAA Slide14

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    UMAA Slide15

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    UMAA Slide16

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    UMAA Slide17

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    UMAA Slide18

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    UMAA Slide19

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    UMAA Slide20

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    UMAA Slide21

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MN Super Bowl LII

Case Study

  • Mn Super Bowl LII Slide01

    Mn Super Bowl LII Slide01

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    Mn Super Bowl LII Slide02

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    Mn Super Bowl LII Slide03

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    Mn Super Bowl LII Slide04

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    Mn Super Bowl LII Slide05

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    Mn Super Bowl LII Slide06

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    Mn Super Bowl LII Slide07

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    Mn Super Bowl LII Slide08

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    Mn Super Bowl LII Slide09

  • Mn Super Bowl LII Slide10

    Mn Super Bowl LII Slide10

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Destination Bloomington

Case Study

In 2008 the Bloomington Convention Visitor Bureau decided it was time to completely overhaul its web site and create a new site that:

  • Catered to the specific needs of its key target audiences
    – Leisure travelers
    – Business travelers
    – Group/Meeting Planners

  • Engaged these audiences in a way that reinforced the value proposition of Bloomington as a premier destination.

  • Offered a unique online experience by following best practices in user centered design.

  • Offered publishing tools to make the site content more relevant and less costly to maintain.

Visitor Goal

Create an improved online experience for site visitors to help them make an informed decision about traveling to Bloomington.

  • 492% increase in email sign-ups/site registrations

  • 12% increase in site visits

  • 18% increase in organic site search (due to improved site content)

Business Goal

To drive room night sales into Bloomington hotels.

Results:

  • 492% increase in email sign-ups/site registrations

  • 12% increase in site visits

  • 18% increase in organic site search (due to improved site content)

  • Destination Bloomington 1

    Destination Bloomington 1

    Home page features Flash animation that presents multiple messages to site visitors.

  • Destination Bloomington 2

    Destination Bloomington 2

    Home page features the Mall of America.

  • Destination Bloomington 3

    Destination Bloomington 3

    Home page features great deals in Bloomington.

  • Destination Bloomington 4

    Destination Bloomington 4

    Home page features timely promotions.

  • Destination Bloomington 5

    Destination Bloomington 5

    Site offers a dedicated sections for target audiences such as meeting planners.

  • Destination Bloomington 6

    Destination Bloomington 6

    Site offers a dedicated section for business travelers.

  • Destination Bloomington 7

    Destination Bloomington 7

    Site offers a dedicated section for leisure travelers.

  • Destination Bloomington 8

    Destination Bloomington 8

    Site offers a dedicated section for International travelers.

  • Destination Bloomington 9

    Destination Bloomington 9

    Site offers a dedicated section for wedding planners.

  • Destination Bloomington 10

    Destination Bloomington 10

    Site offers a dedicated section for sport event planners.

  • Destination Bloomington 11

    Destination Bloomington 11

    Site offers a variety of information about why Bloomington is such a great destination.

  • Destination Bloomington 12

    Destination Bloomington 12

    Site offers extensive information about the Mall of America.

  • Destination Bloomington 13

    Destination Bloomington 13

    Sample itineraries help visitors make the most of their stay in Bloomington.

  • Destination Bloomington 14

    Destination Bloomington 14

    An interactive guide allows visitors to search activities and attractions by type and location.

  • Destination Bloomington 15

    Destination Bloomington 15

    An interactive guide allows visitors to search nightlife by type and location.

  • Destination Bloomington 16

    Destination Bloomington 16

    An interactive guide allows visitors to search restaurants by type and location.

  • Destination Bloomington 17

    Destination Bloomington 17

    A Deals and Getaways section helps visitors find the best deals in town.

  • Destination Bloomington 18

    Destination Bloomington 18

    An Events section makes sure that visitors know what’s happening to make the most of their visit.

  • Destination Bloomington 19

    Destination Bloomington 19

    Maps and Transportation.

  • Destination Bloomington 20

    Destination Bloomington 20

    The Hotels section allows visitors to search and compare hotels easily from one page.

  • Destination Bloomington 21

    Destination Bloomington 21

    Hotels also be compared based on location on a map.

  • Destination Bloomington 22

    Destination Bloomington 22

    Visitors can research individual properties in detail to find the best choice for their travel needs.

  • Destination Bloomington 23

    Destination Bloomington 23

    Visitors can also view photos of hotels to help them choose the hotel that is best for them.

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International Truck

Case Study

After a prototype truck at a national show was wildly received and International Truck’s decision to launch it as an official product line, a website was needed in short order to promote the new CXT truck to a new consumer audience. 

As a result a website was completely designed and developed in 3 weeks which resulted in:

  • Over 35,000 unique visitors (with a return rate of 14%)

  • Over 200 leads in one week (with 49% expressing an intent to buy, which was 18x the normal rate)

  • International 1

    International 1

    Here is the landing page for the CXT – Commercial Extreme Truck website.

  • International 2

    International 2

    Here is the gallery page that shows the CXT in action.

  • International 3

    International 3

    A specification page provides consumers with all the information needed to make a buying decision including a virtual tour.

  • International 4

    International 4

    A specification sheet for the MXT – Military Extreme Truck is also provided to those interested in a military version.

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