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Home Case Studies Carlson Hotels Worldwide

case study

Caribou Coffee Redesign

In April, 2010, Caribou Coffee relaunched its website to promote and support its new brand identity.  In addition to a whole new look and feel, the site features more interactive functionality such as the ability for customers to:

  • Tell Caribou "what they stay awake for"
  • Rate and comment on coffees
  • Ask questions via the Roastmasters Blog
  • Take the Coffee Recommender quiz
Caribou Coffee Redesign

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